Momo is a sinister ‘challenge’ that has been around for some time. It has recently resurfaced and once again has come to the attention of schools and children across the country. Dubbed the ‘suicide killer game’, Momo has been heavily linked with apps such as Facebook, WhatsApp, YouTube, and most recently (and most worryingly)... YouTube Kids. The scary doll-like figure reportedly sends graphic violent images, and asks users to partake in dangerous challenges like waking up at random hours and has even been associated with self-harm. It has been reported that the ‘Momo’ figure was originally created as a sculpture and featured in an art gallery in Tokyo and unrelated to the ‘Momo’ challenge we are hearing about in the media.